Email Marketing Best Practices You Need to Deploy ASAP
Posted: Tue Dec 03, 2024 10:58 am
For those of you that have experience with e-marketing, then you probably know it’s not for the faint of heart. For those of you that are trying to revamp or optimize your e-marketing campaign, then you’re most likely in the throes of the same lesson. The truth is that converting leads via emails is immensely difficult. Most of us are not unfamiliar with spam emails and if they do find their way into our inbox, we’re quick to look past them or hit that trash can button.
You have to be catchy, unique, and entirely different than your competition. Oh, and uk business email list you only have but a second before your audience decides whether or not your email is worth opening. Still, despite these difficulties, email marketing remains to be one of the most popular and effective (if done right) ways to generate leads. Like social media, almost everyone has an email. And like social media, it’s a direct link of contact between you and your customer.
Thus, it’s imperative that you know the best practices to employ when it comes to e-marketing. At least, when it comes to fundamentals, you’ll be able to capitalize on the ‘what works’ that are ubiquitous across successful e-marketing campaigns. Ultimately the line of success will depend on your diligence, creativity, and the quality of content you provide in your emails.
Mobile Users Are Now The Most Important
Who doesn’t have their email linked to their phone these days? In fact, who doesn’t first receive their email via their mobile device before checking it on the computer? The reality is that almost all emails are first opened on a mobile device and, being that it happens so often, consumers have trained their brains to recognize good from bad. This means you need to optimize your emails for mobile use. If your design looks like a godsend on a computer but something thrown together in Microsoft paint on the phone, your leads are going to be nearly nonexistent. You have to incorporate responsive design, large call-to-action buttons that are easily clickable via finger or thumb, and vertical orientation that allows for easy scrolling, readability, and navigation. The rule of thumb these days is to assume your email is going to be opened on a phone not a computer. Don’t forget this. This is now e-marketing 101.
Subject Lines, They Need To Be Fantastic
The difference between a good and bad subject line can translate to the difference between a blocked or opened email. If there was ever a time for brevity, it would be here. You basically have one or two sentences to insight intrigue and enough of it that this user, who doesn’t know who you are or how they received the email, is going to click through and interact with your product/service/brand. That’s why incentives and urgency is often seen as a must. Sound a siren for people to act. This isn’t just a product they need to buy, it’s a deal that expires tomorrow. Not only that, but remember that subject lines are like the opening scene of a movie; they’re a promise that speaks on what the consumer is in for.
You have to be catchy, unique, and entirely different than your competition. Oh, and uk business email list you only have but a second before your audience decides whether or not your email is worth opening. Still, despite these difficulties, email marketing remains to be one of the most popular and effective (if done right) ways to generate leads. Like social media, almost everyone has an email. And like social media, it’s a direct link of contact between you and your customer.
Thus, it’s imperative that you know the best practices to employ when it comes to e-marketing. At least, when it comes to fundamentals, you’ll be able to capitalize on the ‘what works’ that are ubiquitous across successful e-marketing campaigns. Ultimately the line of success will depend on your diligence, creativity, and the quality of content you provide in your emails.
Mobile Users Are Now The Most Important
Who doesn’t have their email linked to their phone these days? In fact, who doesn’t first receive their email via their mobile device before checking it on the computer? The reality is that almost all emails are first opened on a mobile device and, being that it happens so often, consumers have trained their brains to recognize good from bad. This means you need to optimize your emails for mobile use. If your design looks like a godsend on a computer but something thrown together in Microsoft paint on the phone, your leads are going to be nearly nonexistent. You have to incorporate responsive design, large call-to-action buttons that are easily clickable via finger or thumb, and vertical orientation that allows for easy scrolling, readability, and navigation. The rule of thumb these days is to assume your email is going to be opened on a phone not a computer. Don’t forget this. This is now e-marketing 101.
Subject Lines, They Need To Be Fantastic
The difference between a good and bad subject line can translate to the difference between a blocked or opened email. If there was ever a time for brevity, it would be here. You basically have one or two sentences to insight intrigue and enough of it that this user, who doesn’t know who you are or how they received the email, is going to click through and interact with your product/service/brand. That’s why incentives and urgency is often seen as a must. Sound a siren for people to act. This isn’t just a product they need to buy, it’s a deal that expires tomorrow. Not only that, but remember that subject lines are like the opening scene of a movie; they’re a promise that speaks on what the consumer is in for.