6 marketing lessons we learned from anitta
Posted: Tue Dec 03, 2024 10:58 am
Have you ever thought that a singer who is always on the list of the most listened to on streaming platforms could also be a reference when it comes to Marketing? Anitta made this possible !
She may not be your type of music, but it is undeniable that the funk singer has made and is making history in the music scene. Her numbers have made her conquer the international market and she continues to grow.
And get this: She is responsible for managing her own career ! Multifaceted, right? In this communication email list we will find out a little more about Anitta and how her strategies can be good examples to be replicated.
Keep reading!
Why is Anitta a success story?
Firstly, it is important to emphasize that the funk singer from Rio's funk dances took Brazilian identity and roots to the international music scene.
She began her artistic career as a teenager, in 2010, and three years later she was already making waves with “Show das Poderosas”, her first album and the work that launched her into the spotlight.
The singer can be seen as a reference when it comes to innovation. Anitta, with each release, manages to combine the idea of reinforcing her brand to reach even more people and bring new things that are remarkable for the audiovisual market .
And when we get into the subject of Marketing , we find the singer's name as one of the most sought after for advertising. Anitta already has some big brand names on her list of sponsors, such as: Claro, Skol, iFood, Renault, Samsung, for example.
This has put her on a different level compared to other artists. She has built her career by strengthening her name in the music world, but also in the advertising market.
And don't think that this is restricted to brands and companies. The singer also sees partnerships, the famous " feats ", as a strategy to promote her brand. This has led her to release works with other national and international names, such as Pabllo Vittar, Snoop Dog, Tropkilla and Iggy Azalea, for example.
With that, she became a regular on television programs, had her name nominated for several awards (and in most of them she took home the trophy), festivals, events and had a series released by Netflix to tell her story: "Go, Anitta!".
She was also named one of the 100 most emerging leaders in the world by Time magazine in 2021. The award highlights names that are rising in the fields of business, entertainment, sports, politics, science and health.
6 Marketing Lessons That Anitta Knows Well
It's important to know what paths an artist who was so successful took, right?
Anitta is truly a great reference when it comes to marketing involving the music market. This makes her stand out and always ends up being on the rise, even when involved in controversies, her name continues to be talked about and this generates visibility .
She may not be your type of music, but it is undeniable that the funk singer has made and is making history in the music scene. Her numbers have made her conquer the international market and she continues to grow.
And get this: She is responsible for managing her own career ! Multifaceted, right? In this communication email list we will find out a little more about Anitta and how her strategies can be good examples to be replicated.
Keep reading!
Why is Anitta a success story?
Firstly, it is important to emphasize that the funk singer from Rio's funk dances took Brazilian identity and roots to the international music scene.
She began her artistic career as a teenager, in 2010, and three years later she was already making waves with “Show das Poderosas”, her first album and the work that launched her into the spotlight.
The singer can be seen as a reference when it comes to innovation. Anitta, with each release, manages to combine the idea of reinforcing her brand to reach even more people and bring new things that are remarkable for the audiovisual market .
And when we get into the subject of Marketing , we find the singer's name as one of the most sought after for advertising. Anitta already has some big brand names on her list of sponsors, such as: Claro, Skol, iFood, Renault, Samsung, for example.
This has put her on a different level compared to other artists. She has built her career by strengthening her name in the music world, but also in the advertising market.
And don't think that this is restricted to brands and companies. The singer also sees partnerships, the famous " feats ", as a strategy to promote her brand. This has led her to release works with other national and international names, such as Pabllo Vittar, Snoop Dog, Tropkilla and Iggy Azalea, for example.
With that, she became a regular on television programs, had her name nominated for several awards (and in most of them she took home the trophy), festivals, events and had a series released by Netflix to tell her story: "Go, Anitta!".
She was also named one of the 100 most emerging leaders in the world by Time magazine in 2021. The award highlights names that are rising in the fields of business, entertainment, sports, politics, science and health.
6 Marketing Lessons That Anitta Knows Well
It's important to know what paths an artist who was so successful took, right?
Anitta is truly a great reference when it comes to marketing involving the music market. This makes her stand out and always ends up being on the rise, even when involved in controversies, her name continues to be talked about and this generates visibility .