Influencer Marketing
Posted: Wed Dec 18, 2024 5:02 am
Directing traffic
Whether on your site or on a landing page, Stories links can bring your followers directly to your site, and perhaps convert them into customers. With a well-designed strategy, Stories can help you achieve your desired goal.
Instagram Stories are a great way to run these types of campaigns, whether you're the influencer or a business.
[Tweet ” Instagram was the most used platform to work with influencers, in 2017 .”]
Working in influencer marketing is useful for different realities, and Instagram stories are essential for certain strategies. In 2017, Instagram was the most used platform to work with influencers.
Instagram Stories Ads
Instagram Stories ads are ads visible in the Stories section. Although they were mortgage brokers email list heavily criticized at the time of their launch, they are now much less “annoying” than other types of ads, and for this reason, they get a good response in terms of engagement.
These ads are created directly from Facebook Ads Management, selecting the desired objective and positioning them as Instagram Stories. Ads of this type must be set up according to some specific rules to optimize results, such as Call to Action buttons and the insertion of links that direct to the website or to a specific landing page.
Origin. facebook.com
Examples of well-known brands using Instagram Stories
Instagram Stories now has 400 million daily active users , and a large portion of that audience chooses to watch Instagram Stories created by brands. In fact, one-third of the most popular stories have been produced by brands according to Instagram .
So, to understand how you could achieve similar success through your Instagram Stories strategy, let’s take a look at five examples of brands on IG that have managed to keep their followers from skipping their content.
Airbnb Interactive Tests
Airbnb’s Travel Tuesday series uses professional photography and user-generated content from Instagram to provide its Instagram community with inspiring travel ideas. However, instead of just showcasing images of beautiful travel destinations around the world, the company transforms each photo into an interactive quiz.
Viewers are asked to identify the specific destination shown in the story via the poll feature. (Instagram offers a variety of apps and filters that can help you create a similar effect.) And then viewers are asked to “swipe” to activate the embedded link that will direct them to the company’s website.
Vogue Magazine
Vogue magazine uses fashion brands' feeds to attract more followers. Also, they do fun things like filming at fashion week photo shoots and doing a mix of things tied to special occasions.
Whether on your site or on a landing page, Stories links can bring your followers directly to your site, and perhaps convert them into customers. With a well-designed strategy, Stories can help you achieve your desired goal.
Instagram Stories are a great way to run these types of campaigns, whether you're the influencer or a business.
[Tweet ” Instagram was the most used platform to work with influencers, in 2017 .”]
Working in influencer marketing is useful for different realities, and Instagram stories are essential for certain strategies. In 2017, Instagram was the most used platform to work with influencers.
Instagram Stories Ads
Instagram Stories ads are ads visible in the Stories section. Although they were mortgage brokers email list heavily criticized at the time of their launch, they are now much less “annoying” than other types of ads, and for this reason, they get a good response in terms of engagement.
These ads are created directly from Facebook Ads Management, selecting the desired objective and positioning them as Instagram Stories. Ads of this type must be set up according to some specific rules to optimize results, such as Call to Action buttons and the insertion of links that direct to the website or to a specific landing page.
Origin. facebook.com
Examples of well-known brands using Instagram Stories
Instagram Stories now has 400 million daily active users , and a large portion of that audience chooses to watch Instagram Stories created by brands. In fact, one-third of the most popular stories have been produced by brands according to Instagram .
So, to understand how you could achieve similar success through your Instagram Stories strategy, let’s take a look at five examples of brands on IG that have managed to keep their followers from skipping their content.
Airbnb Interactive Tests
Airbnb’s Travel Tuesday series uses professional photography and user-generated content from Instagram to provide its Instagram community with inspiring travel ideas. However, instead of just showcasing images of beautiful travel destinations around the world, the company transforms each photo into an interactive quiz.
Viewers are asked to identify the specific destination shown in the story via the poll feature. (Instagram offers a variety of apps and filters that can help you create a similar effect.) And then viewers are asked to “swipe” to activate the embedded link that will direct them to the company’s website.
Vogue Magazine
Vogue magazine uses fashion brands' feeds to attract more followers. Also, they do fun things like filming at fashion week photo shoots and doing a mix of things tied to special occasions.