An automated Middle-of-the-Funnel
Posted: Wed Dec 18, 2024 4:59 am
(MOFU) series: As leads move down the funnel, the automated nurturing shouldn’t stop. Send white papers, case studies, or other resources to help your leads move closer to sales.
An automated Close Lost Series: Lost doesn’t have to mean lost forever. After an appropriate wait, have your closed lost contacts automatically enrolled in an email mobile number data list sequence that reaches back out with an offer to get them interested again.
An automated win-back series: Sometimes, customers might leave you because they don’t have the resources or budget for your product or services. But that doesn’t have to mean they’re gone forever! A win-back series can reengage and reactivate churned customers through targeted messaging and incentives.
Clear handoff to sales: Last but certainly not least, the transition from marketing to sales should be smooth, painless, and of course, automated. Sales should have access to all the information gathered throughout the marketing stage so they can take the deal home.
3) Diversify Your Growth Channels
Now that you have a system that can handle leads and push them through the funnel, you can start spending money on bringing leads in. (See, I told you we were going to get to this
Growth Channels
Now, even with the perfect funnel, there are still a few things to consider when choosing your growth channels.
First, you want to make sure you don’t spread yourself, your team, and your budget thin. Choose a couple of channels to begin with and focus all your efforts on them.
Second, once you choose your channels, commit. FOMO and commitment phobia are the #1 enemies of marketing. I’m not telling you to let things run forever, but you should definitely give any strategy you're testing a good six months. Of course, you should iterate during that time. But make sure you give each campaign enough time and budget to draw conclusions.
An automated Close Lost Series: Lost doesn’t have to mean lost forever. After an appropriate wait, have your closed lost contacts automatically enrolled in an email mobile number data list sequence that reaches back out with an offer to get them interested again.
An automated win-back series: Sometimes, customers might leave you because they don’t have the resources or budget for your product or services. But that doesn’t have to mean they’re gone forever! A win-back series can reengage and reactivate churned customers through targeted messaging and incentives.
Clear handoff to sales: Last but certainly not least, the transition from marketing to sales should be smooth, painless, and of course, automated. Sales should have access to all the information gathered throughout the marketing stage so they can take the deal home.
3) Diversify Your Growth Channels
Now that you have a system that can handle leads and push them through the funnel, you can start spending money on bringing leads in. (See, I told you we were going to get to this
Growth Channels
Now, even with the perfect funnel, there are still a few things to consider when choosing your growth channels.
First, you want to make sure you don’t spread yourself, your team, and your budget thin. Choose a couple of channels to begin with and focus all your efforts on them.
Second, once you choose your channels, commit. FOMO and commitment phobia are the #1 enemies of marketing. I’m not telling you to let things run forever, but you should definitely give any strategy you're testing a good six months. Of course, you should iterate during that time. But make sure you give each campaign enough time and budget to draw conclusions.