Origin:Hubspot.com
That is, this organization of the content is given in the following way for each chosen subject:
Dense and organized Pilar Page that mentions everything related to a specific topic
Complementary articles that go deeper into each topic
Links between the Pilar Page and those complementary articles
How a Pillar Page Impacts SEO
Obviously, if you want to be in the top search engine results, you need to adapt to changes. In this sense, you should now focus your SEO strategies on topics.
Of course, there are many SEO strategies that you should continue to use:
Offer valuable content to your visitors
Optimize the loading speed of your website or blog
Reduce the abandonment rate by avoiding elements that cause users to leave the site.
Find and use appropriate keywords
A Pillar Page is similar to a blog, the same as what you produce on a daily hotels and motels email list basis, but the difference between them and the rest is that they are simply… more complete. Pillar Pages are practically an eBook in post format – or a post as complete as an eBook.
How to write a Pillar Page, the first thing you need to consider is your content strategy.
Step 1: Define the topics of interest of your Buyer Persona
Like any content strategy, the Pillar Page should also be focused on your Buyer Persona. If you haven't defined them yet, this will be your first step. You can't do anything if you don't know who you're talking to.
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Once you define your Buyer Persona , you'll have a clearer understanding of your persona's needs, right? Based on these ideas, you already know what the potential audience interest topics are, so you can start developing the topics you want to cover on your Pillar Pages.
