Adjusted coverage strategies. If the ad stopped generating applications, gradually increased views from X10 to X15-X30.
Excluded ineffective cities. Analyzed additions to favorites and correspondence. Removed cities with low indicators from promotion.
Constantly tested new ads. In this project, ads without gifts and with a list of contraindications worked poorly. Perhaps the long list simply scared off the audience.
Gradually reduced the number of ads from 200 to 110.
Results
The project was conducted from June to August 2024. overseas data During this time, it attracted 701 applications at an average price of 490 rubles. The highest application price was recorded in Moscow - 1,589 rubles, and the lowest in Vladikavkaz - 121 rubles.
In exchange for such a large number of applications, the customer performed a hair transplant operation for me free of charge. It was an unusual but pleasant bonus for the work done.
Let's sum it up
To get results on Avito, you need to know how to sell. Correctly designing an ad is only half the battle. Without sales managers who know how to build a dialogue with the buyer, the results from advertising will be few.
You can collect data on competitors, choose the right tariff and strategy by trial and error or using the advice from this article. If you are creating a new account for a customer's advertising campaign, start it through the Vitamin.tools advertising ecosystem , which returns up to 18% of advertising replenishment. I start projects through this advertising ecosystem, so I can say with confidence that account managers and technical support specialists here know everything and even more about Avito.
To get to the top on Avito, it is important to promote using keywords. A budget of up to 100,000 rubles is enough for this. And if you correctly design an ad, you can get into Yandex Search results almost for free.
Expert - specialist in setting up advertising campaigns on Avito Sergey Ginyuk.
