It is important to know what your competitors are doing and how they behave in the market. Competitive positioning maps help you understand who your competition actually is and who they are trying to reach.
You’ll gain insights into your competitors’ marketing free spain number for whatsapp strengths, so you know where to spend less money or effort to position yourself or grab your audience’s attention. Likewise, if you find a weakness, you’ll know what to target to gain more market share or increase sales.
A competitive positioning map can also benefit your marketing strategy by highlighting any gaps in it. You’ll have a clear idea of the topics, keywords, and products your competitors are already targeting and where you may need to put more effort into positioning. You can use this information to arrive at benchmarks in your industry or to decide where to start experimenting.
Competitive positioning maps can help you answer these important strategic questions: What topics should I blog about? What low-competition keywords should I target? Are there any trends on the horizon that my competitors are already preparing for?
Once you become familiar with your competitors’ strategies, you will be able to make more informed decisions about your marketing and branding.
When should you create a competitive positioning map?
If you don't already have one, now.
Create one now and be ready to make more. Your market is constantly changing, competitors come and go or change their strategies, so updating your competitive positioning map is often useful and necessary.
Other specific deadlines to consider:
1. When you start your business
Identifying your new business's competitors helps you stand out from the start. You'll know what your competition is doing right now and how you can stand out in the competitive landscape.
It’s also a good idea to learn from your competitors. What are they doing right? What opportunities are they missing or what did they do wrong? Some of your competitors may have been in business for a while and may have a lot to teach you about business strategies that work.
