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Email marketing trends for 2018
1. Adoption of a conversational language
2. Interactive elements
3. GDPR Compliance
Do you think these email marketing trends are being fully met? Which one do you consider the most important?
Email marketing trends for 2018
Undoubtedly, the growth of mobile browsing and the explosion of email as a transactional service for the use of different tools (from productive or collaborative platforms to social networks themselves) have allowed email marketing to become an integral part of the agenda and budget of many.
This will not change at all in 2018, as a year in which email marketing is on the horizon shows a tendency to grow; we at the editorial team believe that there are 3 major email marketing trends in particular that will shape the sector in the coming year, and they are the following.
1. Adoption of a conversational language
Brands have learned this. Cold, somewhat robotic language has gradually wholesale email list disappeared to make way for much more human email campaigns.
Thanks to personalization, contextual sending and other particularities of email marketing, email campaigns can increasingly take the form of a real conversation.
This point is undoubtedly positioned as one of the most important for brands and will be one of the major email marketing trends in 2018.
2. Interactive elements
A few years ago, the day when videos or GIFs could be correctly embedded or integrated into an email campaign seemed far away.
Well, that time is long gone. Both newsletter delivery systems and email services have managed to adapt to the consumption of this type of rich content.
2 email marketing elements for SMEs to compete with the big players
2018 is the time to take full advantage of these elements in conjunction with email marketing to provide a unique experience for each user.
3. GDPR Compliance
If there is something that occupies and worries many in terms of email marketing, it is the definitive consolidation of the GDPR.
This is a new regulation that will be applied from May 25, 2018 in all countries of the European Union, where every company, platform or brand " data processor " (anyone that collects data from third parties) is required to apply a series of good practices and obligations so that the end user legally provides their data to all third parties that collect personal data.
For obvious reasons, email marketing will be affected. You can find out more about this by clicking here .
