Look for partners in your industry that aren't competitors. For example, if you sell shoes, you might partner with a fashion company that sells other clothing.
Cross-promote each other's content, link to each other on your blogs, and run joint contests or giveaways. You'll both increase lead generation and brand awareness.
10. Use exit-intent pop-ups
An exit intent notification pop-up appears when a website visitor hovers their cursor over the close button of a browser or browser tab.
Essentially, exit intent popups are a last ditch attempt to capture a lead. Most of these popups include some kind of special offer or discount code to entice the visitor to provide an email address or buy a product.
You can easily create attractive exit intent popups in Hello Bar.
Here's a simple exit intent popup template from Hello Bar that you can use to create lead-generating popups. It's fully customizable, so you can change the image, text, and call to action to make it work for your target audience.
Exit Intent Popup Template by Hello Bar
Image via Hello Bar
11. Launch a referral program
No one can promote your business better than your existing customers. All you have to do is give them an incentive to do so.
This is where referral programs come in. Create a referral program for your loyal customers and offer them lucrative incentives for recommending your brand, product or service to their family and friends.
You can offer a discount to both the referrer and the leads they bring in. You can also create a gamified loyalty program where customers earn points for each desired action, such as recommending your brand to a new prospect.
Dropbox, for example, offers free storage to the referrer and the person who joined as a result of the referral. This incentivizes both to use the referral code.
Dropbox Referral Program Example
Image via Dropbox
12. Offer a free trial
If you have a SaaS product, offering free trials is one of the best B2B Lead Generation Strategy options for your business. People like to try a product before committing to a subscription, and a free trial allows them to do just that.
To sweeten the deal even more, don’t ask for the user’s credit card whatsapp number philippines information to sign up for a trial. This will remove any concerns about data security and increase the likelihood that they will try your SaaS product.
Every person who signs up for a free trial is a lead for your business. You can then create a lead nurturing strategy that involves sending emails with exclusive discounts and offers to upgrade to a paid plan.
13. Use the best software to maximize lead generation efficiency
Automation is the name of the game when it comes to lead generation. Now that we have many tools available to use in lead generation automation, how do we know which one to choose?
The best programs offer flexibility, ease of use, and efficiency. Hello Bar is one of the best available.
Hello Bar Home Page
Image via Hello Bar
You can use Hello Bar to capture leads, A/B test your offers, and more. Plus, you'll get sophisticated data to help you design future campaigns.
Use Hello Bar with automation tools like MailChimp to help your Sales Team stay in touch with prospects and move them through the sales funnel. Staying in touch with prospects helps you build brand loyalty and increase customer retention .
