You'll notice that in the example above, we used a declarative statement for our Hello dashboard: "Download your free lead generation checklist now!"
There's a reason for this. Instead of asking a rhetorical question, give a command. You can increase your conversion rates by making this simple change.
Use A/B testing to experiment with calls to action and other elements
It's impossible to know exactly what offer or message will work best for your specific audience. At least until you test it.
A/B testing is one of Hello Bar’s unique built-in features. You can create two or more versions of a popup with slightly different calls to action or other elements. Hello Bar will automatically show one version to some site visitors and the other to others.
Hello Bar AB Testing
Image via Hello Bar
Depending on which version gets more clicks and conversions, you can determine the best elements to use in your lead generation forms and popups.
With Hello Bar, you don't have to comb through the data. It will automatically tell you which version "won" your A/B test.
You will know which offer to use in the future to attract more quality leads.
We recommend testing only one element at a time to get strong evidence that one version performs better because of it. For example, you might A/B test a CTA in one round of testing, copy it in another, and so on.
3. Host a webinar.
A webinar combines two marketing tactics that work extremely effectively: video and interactivity.
During a webinar, you can show the viewer anything you want. If you are, for example, giving a tutorial on Adobe Photoshop, a screencast would be best. On the other hand, if you are selling shoes, a live video of you in front of the camera might be more useful.
According to the Content Marketing Institute, 62% of B2B marketers host webinars, and it’s one of their top five preferred content formats. This clearly shows the importance of webinars for marketing and B2B lead generation .
Webinars don’t have to be watched live, as you can also replay your webinar later for whatsapp number list pdf those who missed it. Cut out any sales pitches you included, then publish the video to your blog, YouTube, or landing page (or all three).
What is a webinar?
A webinar is a live video event held online that teaches an audience something valuable. Participants can register well in advance of the event, and the company usually provides some kind of discount code at the end.
Plus, there's a lot of flexibility in webinars. You can use any type of video you want, from animations to screencasts , and you'll need a program that lets you read questions and type out answers for your audience.
Why are webinars an effective lead generation strategy?
Webinars work really well because they drive conversions. They allow you to turn a prospect into a lead (and then a customer) in a relatively short amount of time.
They essentially act as giant lead magnets. They are a bit like seminars, but participants can participate from home. This makes them very effective.
Plus, as long as you provide something of value, you can build your reputation in your industry and introduce your business culture to viewers. It’s a great way to inspire brand loyalty.
To effectively use webinars to generate leads, make sure you create separate webinar landing pages to capture registrations for each webinar. Here's an example of a webinar registration page from Salesforce.
