Just remember that lead generation can vary depending on your audience. You may find that one technique increases leads by 300 percent, while another has no effect.
If you continually test lead generation strategies and new methods, however, you will find the perfect combination. Marketing will become infinitely easier because you will know how to reach and engage your target audience.
1. Create quality content
Content marketing is one of the most effective lead generation strategies. Potential customers can find your content through search engines, interact with your site, and then learn what you sell.
The best content solves a specific problem. It addresses a customer pain point, describes a process or solution, and offers something memorable to take away. Once you’ve completed a draft, read it over and over and paraphrase parts as needed to make them clearer. The best content addresses a customer pain point, describes a process or solution, and offers something memorable to take away.
Let's say you run an online shoe store. You can write about topics like running and other fitness activities, choosing the right shoes, and choosing clothes.
For example, the CAT Footwear website has an active blog, Shoe Advisor, where users can find a lot of useful information about shoes.
Example of a CAT Footwear blog
Image via CAT Shoes
Of course, text isn’t the only effective type of content. You can also publish podcasts, videos, infographics, and other types of content to further expand your audience. If you want to make your content more engaging, consider creating it in an interactive form, such as a flip book
2. Optimize your website for lead generation and conversions
An unoptimized website is no good for you or your visitors. You need to constantly update your lead generation offers, so pay special attention to each page.
Optimization can seem a bit complicated, especially if you have a site with hundreds or thousands of pages. Deploying a site-wide lead generation solution like Hello Bar can be extremely effective. You can still adjust the offer on individual pages based on their content.
Remember that the word “conversion” has different meanings depending whatsapp number list for marketing on your goal. To generate leads, you want the prospect to call your business, give you an email address, follow you on social media, or otherwise engage with your business.
In other words, your goal is not to make a sale, but to get visitors to the top of the sales funnel.
Make your message as clear and simple as possible.
Today's consumers are busy and impatient. They won't waste time trying to decipher a confusing offer or go through a bunch of steps to get to a goal.
Your lead generation message or offer should be both compelling and easy to understand. For example, let's say you want people to sign up for your email newsletter using a lead magnet.
Log in to your Hello Bar account, click the Manage tab on the left navigation bar, and select Email Collection from the list of options.
Make your message as clear and simple as possible 1
You can then customize the Hello Bar to your liking, from the aesthetic style and success message to the cookie expiration time and the type of device you want it to appear on.
