How to Build Trust and Credibility in B2B Relationships

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Try setting different goals and look at the responses. Remember that selecting tasks for retargeting campaigns is finding the ratio of the optimal cost per result to the total number of results. How to work with Acquisition campaigns The strategy and implementation of such RKs are completely different from retargeting ones. At the initial stage, do testing. Create personas, a number of requests for each, a list of target groups, upload saved audiences. Once testing is running, focus on stabilizing the results and optimizing them. Basic rules for placing ads on Facebook A typical situation: an advertiser spent the whole day fiddling with the settings, checked everything carefully, but the ad and the entire advertising campaign simply did not pass moderation.



The social network Facebook has advertising india mobile number database free rules that regulate restrictions on the promotion of certain products and services. There are a lot of points, there is no point in rewriting them in detail. The rules are available for viewing on the social network. Let's focus on individual restrictions by topic. Complete ban on: weapon; tobacco products; medicines and related products; products 18+; spyware; non-existent features of your product, etc. Some advertising is allowed partially. For example, alcoholic products can only be shown in accordance with local laws. Dating services, financial services, food supplements, etc. are partially restricted. Requirements for ads When choosing images for advertising, consider specific requirements depending on the placement location.



Restrictions apply to file resolution, aspect ratio, number of images (if it is a "carousel") and other parameters. That is, when setting up, it is worth checking that the selected images comply with the current requirements. A universal rule is not to use images where the text takes up more than 20% of the entire area. This applies to both individual images and carousel elements. Advertising examples Now we have come to the point where you need to watch, not read. Let's look at examples of good social media ads: Examples of what Facebook advertising looks like Examples of good social media ads How to evaluate the effectiveness of an advertising campaign? You can start analyzing the results in a few days.