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Establish one clear goal for the entire email and include a straightforward call to action asking customers to do one thing. You can include buttons or bold text to make sure that the reader doesn’t miss the cta. Avoid shouting through your email with capitals and exclamations: a lot of companies, especially in bc, use a lot of exclamation marks in their subject lines and capital letters in their email body. It is high time you stopped doing that as email systems have become a lot more intelligent than before.

Shouting in your emails amounts to spam content. Lest you end up getting aruba email list 38244 contact leads blocked or marked spam, steer clear of such practices. Capitals and exclamations make good use of the email preview text: the email preview text is what appears next to the subject on an unread email. Most often people skip adding anything specific on preview text, in which case the first line of your email or the content of your email header is displayed. However, consider it a golden opportunity to get your subscribers to open and click through.



Use powerful, clear, and persuasive words in your preview text as well to improve open rates. Create a sense of urgency to induce immediate action: a tried and tested old trick in the book is to create a sense of urgency to get customers to take immediate action. By all means, this one still works. Encouraging customers to use a coupon before a sale ends at pm, asking customers to reserve seats ahead of thanksgiving, etc. Are good examples of this strategy. Don’t be afraid to include multiple links: some companies feel that using a lot of links to click on emails can lead it to be marked as spam.