It gives you the opportunity to reach your how to get phone number database potential audience, excluding the human factor, since it depends solely on the settings you choose. In order not to make a mistake with this, answer the questions: what result do you want to get from the advertising campaign, where will the audience be redirected. To launch a target, you don’t necessarily need to have an Instagram account. In your offer, you can send users to a website, landing page, application form, etc. How much does advertising cost? Data from 2023 shows the following figures: on average, you will pay between $0.4 and $1 per click on Instagram. Any kind of click on the ad is taken into account, including reactions, comments, likes.

What determines the cost: The purpose of the advertising campaign. Audience size. Your advertising budget. CTR rate. It is important to optimize your advertising expenses. If you are counting on a wide audience, then first try less expensive campaigns to introduce your brand to the target audience. Work on engagement. It may be more correct to lead visitors to your web resource. If you have an inexpensive product, then impulse purchases on Instagram can be successful. How to order advertising on Instagram? You have two options: targeting and influencers. Targeting is most effectively launched from Facebook Ads Manager. There you can select key settings, segment your audience, and study statistics in detail.