Iwe unogona kunge uchinetseka kana iyo nzira yekushambadzira yanga iripo kwemakore mashoma apfuura yave buzzword kune B2B vatengesi. Mhinduro: sezvo kushambadzira kunoenderera munzvimbo yedhijitari, kufambira mberi kwetekinoroji kwakaita kuti zvib Telemarketing Data vireTelemarketing Datakukwanisa kuita netarisiro zvakananga, kubva kumaakaunti avo akakosha (pavanenge vachiita sarudzo dzekutenga).
Yakakura sei ABM nekufamba kwemakore
Kushambadza kweAccount kwakatanga kuma1990s - apo makambani akaziva kuti kushambadzira kwakawanda kwaisashanda sezvayaimboita - ndokushandura mishandirapamwe yakanangana nevatengi chaivo. Kare ikako, ABM yaionekwa sechirongwa chekushambadzira; kana mumwe munhu aifarira chigadzirwa kana sevhisi yako, pakanga pasina nzira yekuwana mari pane iyo kufarira nekuda kwekushaikwa kwehunyanzvi. Makambani aifanira kuvimba kuti tarisiro yaizosvika kwavari zvakananga, kana kushandisa nzira dzinodya nguva sekufona kunotonhora uye tsamba dzakananga. Digital ABM yaisagoneka pamberi pekuuya kweInternet, hongu, uye zvaive zvisingaite kuburitsa tarisiro kutanga kwekutengesa.
Mazuva ano, vatengesi vanogona kuburuka sedanda re laser pane zvakanangwa, pane kukanda mambure akafara pamusoro pevateereri vakawanda. Chinhu chakanaka nezvedhijitari ABM ndechekuti, nekukwira kwematanho edhijitari (mawebhusaiti, mablogiki, uye mavhidhiyo), kune akawanda account-based marketing sarudzo. Vatengesi vanokwanisa kuwana ruzivo sezvisina kumbobvira zvaitika - uye panguva yekutanga kuonana. Kana tarisiro ikapfuura nekushanyira saiti yako, unogona kuona kwavanobva uye kushandisa ruzivo urwu kune mukana wako. Zvikwata zvekushambadzira zvinogona kutora iyi data nyowani yekushambadzira uye kugadzira tarisiro yenguva-chaiyo, vachishandisa zvinoenderana nezvirimo.
