If the site sells different products, it is advisable to create different advertising campaigns for different categories. "Flies separately, cutlets separately" - otherwise there is a risk of missing potential customers.
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The service itself suggests what to do. Source: direct
The next step is to come up with several headline options. Yandex will show them alternately and track which ones are more effective. The service itself generates five options - they can be adjusted chile business email list and deleted. The screenshot shows which headlines Yandex suggested to Marat.
If you want to be creative yourself, here are some tips for creating catchy headlines:
The headline should provide an answer to the user's query. Therefore, it is important to imagine what exactly your target audience is looking for;
Do not overload the headline with unnecessary details. It should be concise, but at the same time capacious;
It should be immediately clear from the headline what you are selling. Do not expect the user to solve your riddles and look for answers to philosophical questions.
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Headline options for a tannery workshop. Source:
3. Next comes the section "Ad text options". Here is approximately the same story as with the headlines.
