5 insights to generate more value from reputation?

[Habib01]

Next in the same ranking are the ability to attract and retain high-level talent, openness to new market opportunities, high company capitalization , ability to react to crises and minimize risks , greater support from political and regulatory authorities , ability to value the premium price , better media coverage and less pressure from shareholders on company management.

The 76 percent group: Companies that invest more in brand management have a higher return on market value.

The aforementioned 23 key drivers that strengthen reputation were further explored in the research, which revealed other very interesting insights.



A group of senior executives (one-third of those interviewed globally) who attribute more gambling data korea than three-quarters of their company's market value to corporate reputation were put under the microscope.



This is the so-called "76% Group" (or 76 Percenters). This is how the survey identifies the top executives who invest "a lot" in corporate reputation and brand management strategies to achieve maximum financial return .



This value differs considerably from the global average of 63%, exceeding 10 percentage points. Furthermore, compared to other senior managers—who spoke about drivers that improve reputation—the percentage differences differ by more than 10 points across the 76 Percenters.



Brand Management 1
For example, among the reputation drivers analyzed globally, community relations ( stakeholders , customers, suppliers, partners, etc.) affect business reputation for 54% of managers globally, compared to 65% of the 76% group. Furthermore, business leadership affects reputation for 59% of senior managers, compared to 69% of the 76% group. As you can see, the difference is always at least 10 percentage points.

[yadaysrdone]

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