In other words, they are sales opportunities for your business and if you want to know how to generate them, continue reading this article and check out the main tips on the subject in the topics below.
What are qualified leads?
How Leads Become Sales Opportunities
What are qualified leads?
For your company to maintain a satisfactory level of sales, it is important that the marketing and sales teams work together and focus on the lead.
This expression refers to your business' potential customer, that is, the consumer who is most likely to be interested in your product or service. The marketing team must attract them through efficient actions that form an adequate Inbound Marketing strategy.
In other words, combine a website with blog articles, social media presence, email marketing and other activities, as long as they are focused on quality content that is italy business fax list relevant to your audience. When executed assertively, these actions are the most efficient way to attract the attention of your business's leads.
When potential customers come into contact with your brand through one of the actions you take, you have marketing qualified leads or MQLs (Marketing Qualified Leads). In other words, consumers who should be worked on by the marketing team.
How Leads Become Sales Opportunities
Since consumers do not always purchase a product or service simply because they accessed the company's website or social media, the marketing team needs to work on this lead so that they understand how the brand can meet their needs and, therefore, subsequently make a purchase.
This process can be time-consuming and laborious, but it serves to strengthen the relationship with leads through lead nurturing. This is the stage where you learn from them and are designed to convince them that your brand is the right choice.
When they are ready to make a purchase, they become sales qualified leads or SQL (Sales Qualified Leads) and should be forwarded to the sales team, as they have already been transformed into opportunities.
However, the lead may not yet be ready to make a purchase, since depending on your company's market segment, they may have to decide between one product or another, which requires guidance from salespeople. In any case, this is a consumer who is actually going to make a purchase.
This joint work between the marketing and sales teams is essential to make the conversion process more dynamic.
After all, when marketing does not qualify leads, there is a risk that salespeople will receive consumers who do not intend to make a purchase, wasting employees' time and the company's money.
