If you want to know how this tool fits into your business's marketing strategies, then continue reading this article and check out the information and tips in the following topics.
What is WhatsApp Business
How to use the tool in the sales funnel
What is WhatsApp Business
WhatsApp Business is the social network version for companies that want to show credibility and professionalism online. In addition to the traditional features, this type of account dubai business fax list allows you to use features that help you communicate with your audience.
It is worth remembering that this dating app is one of the most used today, as it is very practical, facilitating communication between users. And with the features of the profile intended for legal entities, this relationship becomes more assertive and dynamic.
This is because WhatsApp Business allows you to create a catalog of products and services, as well as classify contacts. In other words, potential customers or consumers receive labels according to criteria developed by the company itself.
Another feature is the ability to automate quick messages, so you can greet new contacts and even introduce your company quickly, such as your business hours. You can also send automatic messages informing you that you have received messages.
How to use the tool in the sales funnel
Marketing and sales teams are the main beneficiaries of WhatsApp Business, as the tool becomes a great ally in generating leads and later qualifying them. Consequently, the chances of these potential customers making a purchase are high.
What's more, a business profile on social media helps with after-sales service and customer loyalty. Not only can they buy from your company again, they can also help promote it by telling other people about your brand.
But of course, for this to happen, the consumer must be satisfied with all the service received. Therefore, from the beginning of the relationship with a lead, there must be quality in communication and the same must be repeated in the other stages of the sales funnel.
In addition to taking advantage of WhatsApp Business resources to capture a lead, which can be done by quickly answering their questions and clarifying doubts, the tool allows you to offer all the necessary support during the purchasing process.
Even after the sale has been made, it is advisable to contact the new customer to find out how satisfied they are, which can be done using the satisfaction survey feature. If they report any issues, there is still time to resolve any potential problems and avoid losing them.
With WhatsApp Business, you can also track orders, schedule appointments and send information about address changes, opening hours and other notices, contributing to customer relations.
Now, see how Inbound Marketing is used in industry strategies that need to generate leads and sales .
