If you have an abandoned cart in your e-commerce, continue reading this article and in the following topics learn how to recover sales!
Why abandoned cart recovery is important
How to recover abandoned cart and sell
Why abandoned cart recovery is important
Although it is common for consumers not to complete a purchase in online stores, either because they were just doing a simulation to research prices or because they changed their mind, the point is that there is a high chance of recovering these sales.
Therefore, when a company focuses on recovering abandoned carts, it has a very positive impact on revenue. After all, research indicates that, on average, 60% of people end up completing a purchase left behind after receiving an incentive email.
Therefore, email marketing actions are among the most switzerland business fax list effective in changing people's minds and encouraging them to complete a purchase that they had previously abandoned. This is because people are often faced with information they were not expecting, such as the shipping cost for the delivery of the product, for example.
If it is above what the consumer is willing to pay, it may be a reason to give up on the process. The same occurs if the purchase was on impulse and, in the final stage, the consumer realizes that it is better to postpone the purchase. Therefore, it is important to be prepared for these situations.
How to recover abandoned cart and sell
Abandoned carts are most effectively recovered by sending relationship emails. Therefore, the first step to combating this problem is with the right email marketing tool, which should automatically send an email to the consumer in question.
This email can serve as a reminder about the purchase left behind. And with an email marketing automation tool, it is possible to create an attractive layout that catches the attention of the target audience.
It is also necessary to determine how many reminders will be sent to the consumer and the frequency between them.
Even though it is advisable to invest in a creative and well-designed design that encourages the recovery of abandoned carts, the email must contain objective and clear information to better understand its objective. In other words, the consumer cannot be left with any doubts about its purpose.
And of course, the email title should pique the potential customer's curiosity, making them open the email and not throw it in the trash. If your strategy includes discounts for those who abandon their cart, this can be stated right at the beginning of the title.
Last but not least, it’s worth sending an abandoned cart recovery email right after the cart has been abandoned. And if you decide to send more than one, avoid sending too many and complete the process within a few days.
Now, check out another article that has tips on how to increase sales in e-commerce.
