Finally, I advise you to monitor month by month what we are really investing in each item , to see if we can save on something to a) be able to move money from one item to another if necessary and/or b) to telegram number list deal with possible investments not contemplated at the beginning of the year but which could be a very good opportunity. I consider myself quite an 'ant' and thanks to this we have been able to launch actions that, if we had not monitored the budget well, we would not have been able to activate.
Bonus tip : Be careful! Depending on the current situation of our company, we will not always have the 'ideal' budget, but it is essential to be creative with the budget and try to optimize every euro invested . When it comes to getting the budget approved, it is very important to be able to justify every euro invested.
Designing a marketing budget for an entire year is not an easy task, especially when you work in a StartUp or ScaleUp . As you probably already know, in this type of company you always have to keep one eye on the present, while the other is trying to read how the future will evolve. All this so that your marketing strategy can adapt to the needs of the company at any given time as quickly as possible.
