Once you have created your platform, you can use social media to buy country b2b b2c email address list bring your fans to this new digital place where they can access all the benefits that interest them and it will be your top followers who will help you with this, since they are the very first ones who will follow you everywhere (obviously digitally speaking), but also because they are the same people who have helped you grow and will continue to do so. You can then develop your monetization model on these people .
A fan monetization strategy allows a company, but also a creator, artist, influencer or athlete, to implement a business model based on the ownership of data relating to their followers. No longer simple followers, therefore, but real leads to be transformed into customers of products, services or merchandising.
The new mantra is Data ownership. In view of the new cookie regulation, more and more companies are investing in having zero and first-party data . As long as this information is owned by the major web and social media platforms, business opportunities will be limited.
Fan Engagement Ideas
But let's get down to business: here are some ideas for fan engagement and starting to independently have access to the data of the people who follow you on social media.
The onboarding
The onboarding procedure , that is, the one necessary to collect some fundamental data such as name, surname, email and/or phone number, can be done simply by promoting your new platform using existing social media and offering something in exchange for personal information. An idea could be that of an Instant Win : the user registers on the platform by filling out a form and will immediately find out whether or not he has won the prize up for grabs.
