Their goal is to maximize ROI (Return on Investment). Programmatic buying is a highly technical and technological challenge, as working with several DSPs at the same time is complex, as is keeping up to date with philippines telegram data the latest developments and trends in programmatic buying in order to apply them to campaigns. Trading Desks therefore function as an external supplier for purchasing inventory.
Advertisers decide what they want to buy, how they want to buy it, etc., and Trading Desks take care of the purchasing and optimization of the campaign. Reasons to use a Trading Desk They facilitate segmentation Trading Desks, as they are highly specialized profiles that are very clear about the latest developments and trends in programmatic advertising, are able to reach a specific segment, thanks to their analytical capacity to detect different behaviors among the target audience.
