With a reading rate of 98% , SMS campaigns are fast and effective in reaching your target audience. 4 out of 5 consumers say they want to receive messages from their favorite brands. By opting for SMS marketing, you can be sure that your message will be read, retained and well received. In this guide, we will give you the keys to take full advantage of the potential of mobile marketing.
Back to basics: what is SMS marketing?
SMS marketing allows you to contact your customers as vp security email lists well as your prospects. It has the power to reach a large part of your target audience:
77% of French people have a smartphone;
94% use it daily.
Brands use commercial SMS as a complement to a marketing strategy. It is complementary to other channels such as email. SMS can be used to transmit timely or urgent information. Email allows for more details.
The content of an SMS can be promotional or informative:
Transactional SMS groups together the sending of notifications, the validation of payments, the confirmation of a delivery, the transmission of access codes, etc. It represents 60% of the messages sent in 2021;
Commercial SMS. It is used in advertising, direct marketing, drive-to-store, etc. It accounts for 40% of messages sent by brands.
SMS marketing is highly regulated in France:
Sending commercial SMS is prohibited between 8:00 p.m. and 8:00 a.m., on Sundays and public holidays;
SMS can only be sent to contacts (B2C) who have given prior consent to receive them;
A free opt-out option must be included at the end of the message (STOP SMS to XXXX);
In B2B, the contact must be informed of the use of his number for commercial prospecting purposes. He must be able to object in a simple and free manner (right of objection).
Advantages of SMS marketing
Discover the benefits of commercial SMS for your brand.
