What are UTM tags and how to use them

[olivia25]

UTM tags are tags that are added to the address bar of a website or page. They allow you to receive detailed information about traffic sources and evaluate the effectiveness of promotion. Using tags, a website owner can find out from which source the user came to it, which ads are most attractive to potential customers and what conversion a particular advertising campaign brought.

In this article, we will tell you what UTM tags are and how to create them, which parameters in tags are mandatory and which are not, and where to view statistics collected with their help.

Content

What are UTM tags?
What UTM tags consist of
Label parameters
How to create a label
What to do with the created label
Where to see statistics
Useful tips
Conclusions
What are UTM tags?
UTM tags are additional parameters in the website denmark telegram data or page address that collect statistical data. In other words, UTM tags allow you to track who and through what links gets to your website.

The principle of operation of UTM tags is as follows: the tag is installed on a link, for example, on a website – the link is placed in an ad – data on transitions is collected – analysis is carried out – advertising campaigns are adjusted.

Using UTM tags is useful in the following cases:

you run advertising campaigns in Yandex, Google or social networks and want to understand which creatives bring you clients and which ones drain your budget;
you are interested in how justified it is to place advertisements in the media, Telegram channels or other third-party platforms;
You want to evaluate the ROI of channels by combining ad spend data with user session information.
Experienced marketers recommend using UTM tags in all campaigns to effectively achieve marketing and business goals.

[yadaysrdone]

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