Do you have correctly filled out Meta accounts?

[Habib01]

In addition to regular ads targeting sales, traffic, or lead generation, promote curated posts. Tomáš Havlík from Meta has shown that investing in interest-targeted ads increases sales more than performance campaigns alone.

Test different targeting options for your ads, and don't forget to create remarketing audiences based on your customers' previous activity and tailor campaigns to them. Learn how to create Facebook ads .

Evaluate the results
But how do you know if the above steps are working? Quite simply. Determine what goals are important to you and track the metrics that correspond to them. Look at the reports that each platform offers and also at analytical tools such as Google Analytics 4.

On social networks, one of the main conversions is considered engagement , i.e. the degree of interest benin phone number data in your content. In social media parlance, these are messages, likes, comments and shares. The more of these factors you manage to get, the more satisfied you should be. This is how you will know that you are providing your audience with interesting and relevant content . Therefore, in the captions of your posts, specifically ask your fans to react to the post, share their own experience/opinion in the comments and also to share it.

In Google Analytics 4, focus on how many people visited your website from social networks, what actions they took on which page, and whether they converted (purchased, filled out a form, etc.). You can filter data related to specific posts or campaigns if you have them tagged with UTM parameters .

Let's summarize it.
Social media is a great place to build trust and awareness of your brand. If you want to increase sales with it, try to create valuable and trendy content that will spread easily and quickly through it. Therefore, for each social network, focus on what is currently the most popular on it - in terms of topics and formats (videos, behind-the-scenes, etc.). Be active in both content creation and interaction with followers, come up with creative campaigns, test and evaluate your activities regularly .

[yadaysrdone]

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