Set 1% of similar users?

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Here you will then find the option Create a user group , which will guide you to choose between your own and a similar group. First, you always need to create your own group , on the basis of which a similar group can then be created. When creating a group, you can work with various sources of information. In addition to website traffic (which is detected by the pixel), it can also be a file with customer data (e.g. an email list from your emailing tool) or you can create a group of users who have responded to your Facebook page or Instagram profile in the past.


For our purposes, however, we will choose Web . In the next step, you can choose which event you are interested in in this area , i.e. whether you want to address all visitors to the entire website, visitors to specific pages, or only users who have fulfilled one of the set events. You also have the option to set the time period for which Facebook should select users.


Make sure to name your circles clearly and consistently so you don't get lost in them. Once you've tunisia phone number data created your own circle, you can easily create a similar circle from it , one that finds users most similar to those who performed the desired action on your website. Just click on the selected custom circle and then select Create similar under Actions .


Here you only select the region or the entire country and the size of the circle of similar users. A total of 10% of similar users are selected, from which you choose the amount you want to include in your circle. Most often, 1% is selected for this purpose, because this is the set of the most similar users . However, you can also try 2% or even more. Remember, however, that the more percentage you select, the wider and more general the circle of users will be.


Once your audiences are created, you can use them to create your ads. Simply select your own audiences when setting up your audience.

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