How to measure the success of a mascot?

[Habib01]

The Lancôme brand collaborates with many celebrities.

There may be a problem with ambassadors
We imitate others from childhood, it's simply in our genes. And when it comes to a famous person, it's doubly true. That's why celebrities work so well in commercials , whether you decide to work with them long-term, short-term, or one-off.

But it also has disadvantages:

high fees of famous personalities,
more demanding agreement regarding their time options and requirements,
the risk that a celebrity will cause a scandal that could ultimately damage your brand.
You also need to choose your ambassador sensitively. Just like with a mascot, take into account iran phone number data your products/services and target audience. Petr Štěpánek will be difficult to promote streetwear clothing, while he is a perfect fit as the face of luxury men's suits. To promote a hair dye that perfectly covers gray hair, do not choose a young actress who is not in danger of graying for a long time (as in the case of Hana Vagnerová).

How to make your own successful mascot
If you are more interested in this issue, come to the next Kafe a Marketing . The guest will be Jan Coufal, co-founder and CEO of the CZECH PROMOTION agency, which was responsible for the creation of one of the most successful Czech mascots – Alzák.

In addition to Alzák's story, Honza will also present an effective strategy for using a mascot and its involvement in branding, and will answer questions such as:

When to choose a mascot, and when to choose a famous personality?
How to choose the right character and its character?

[yadaysrdone]

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