WhatsApp Business API

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The WhatsApp Business API is a separate service from the WhatsApp Business app. In case you don’t know, an API connects two different software programs so they work together.

The WhatsApp Business API provides access to all WhatsApp marketing tools and is designed for medium and large businesses.

It doesn't have its own interface, as it uses the interface of the platform it connects to. This can be your CRM or your email marketing platform. In other words, it lets you use WhatsApp alongside other marketing tools. For example, you can use a live chat platform to manage all of your Facebook Messenger and WhatsApp communication in one place.

Plus, you get plenty of features that add to those of WhatsApp Business, so you guatemala phone number list can take full advantage of the potential of your marketing communications.

WhatsApp Business API Features
User Access
Unlike WhatsApp Business, with the API you can have unlimited users and devices on one account, making customer support and messaging marketing much more effective.

Account creation
To start using the API features, it is not enough to sign up with WhatsApp. You need to apply for an account through a WhatsApp partner and provide them with information about your business to verify your account.

But you also have to send another request to have the green tick appear next to your company name in chats. All of this gives you more legitimacy in the eyes of customers.

Contact management
One important difference between WhatsApp Business and the WhatsApp Business API is the way you manage contacts. With the API, you can import them from your CRM or another marketing platform where you have subscriber lists.

Additionally, contacts have two ways to consent to receive marketing messages on WhatsApp: by sending a message to your business account or by checking a specific box on a sign-up form. Until they consent, you won't be able to send them messages via the API. This is a way to take care of the user experience on the app.

Types of messages you can send with the WhatsApp API
First of all, it should be noted that it is not possible to make voice or video calls with the API. But you can display your brand on a business profile just like you would with WhatsApp Business. In short, the API is an alternative (or complementary channel) to email marketing .

So what is the difference between WhatsApp Business and the WhatsApp Business API?

Session messages
When a person (customer, lead, contact) starts a chat with your company, you have 24 hours to respond before the chat session expires. If that person follows up the conversation with another message, you have another 24 hours to respond, and so on. These are WhatsApp session messages. The goal is to give the customer control over the communication. In other words, the conversation ends as soon as they want to stop talking to you.

Broadcast messages
They have to follow the rules for message templates and be approved by WhatsApp before they are sent. This is done to protect users from spam. The good thing is that, unlike WhatsApp Business, with the API you can send broadcast messages to as many contacts as you want, even if they don't have your number saved on their phone.

WhatsApp Groups
The WhatsApp Business API allows you to create and manage group chats, but you cannot participate in them. Also, contacts must receive an invitation message before joining the group. It is not enough to add them directly. This way, they are protected from spam and will not receive unsolicited messages.

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