Scope
Limited to internet-based platforms like websites, social media, and email.
Broader; includes internet channels (websites, social me phone number list dia) as well as non-internet channels (SMS, TV).
Primarily web-based channels, such as websites, search engines, social media, and email.
Includes all online channels and additional channels like mobile apps, SMS, in-app ads, and digital billboards.
Examples of Strategies
SEO, content marketing, email marketing, social media marketing, and PPC advertising.
SEO, content marketing, social media, email, PPC, plus TV ads, radio ads, SMS, and mobile marketing.
Primary Tools
Web analytics tools (e.g., Google Analytics), social media platforms, and email marketing software.
