We have dedicated this post to this aspect. Keep reading and find out everything.
Deadlines in email marketing
Immediacy is the sign of our times. In the commercial field we must respond to our consumers in real time, contact them just when they need us and provide them with the most useful information at all times. So marketers must work against the clock, at breakneck speeds.
This is precisely one of the differential advantages of email as a marketing tool : it is possible to prepare and manage a mailing in a matter of minutes!
Duration of each campaign
According to the 2019 State of Email Workflows statistical algeria business email list study conducted by Litmus, 53% of brands spend an average of more than two weeks to carry out an email send . 24% spend one week and 23% only a few days . This is the most interesting fact! You can belong to this category!
Time leaks resulting from large work teams hinder the immediacy of this channel. The more reviews are carried out, the longer it takes to complete the action.
Now, how long should you keep these actions going? Frequency is not the key factor, don't fool yourself. What is essential is relevance . When the recipient interprets the content received by email as valuable, he doesn't wonder how long it's been since the last email was sent. He only does this when we send him junk information!
In short, we can manage each campaign in less than a week and complete it with two or three sends in around 10 days or more. In any case, make email marketing relevant and valuable to its recipients.
