opportunities to achieve measurable results for your marketing goals. But the more options there are, the more important it is to be familiar with them! If you use the wrong channels or let lead generation come to nothing, you not only waste time and money, but in the worst case scenario you can even damage your image. But it's not that simple: content marketing is versatile and complex. Each tool has its own special features and addresses buyer personas in different ways.
If you would like to learn more about which tools and country wise email marketing list platforms are right for your marketing goals, we look forward to hearing from you !
Here is an overview of the 6 most common content marketing tools:
Blog
Blogs are the number 1 tool when it comes to building relationships with potential customers and communicating expertise credibly. You can also really let off steam with a topic, pick up on trends, get inspiration and present yourself in a much more multifaceted way than a website etc. would allow. In terms of the customer journey , we are in the " consideration " phase here - customers are just beginning to engage with a topic, a product or a company. Accordingly, a blog post is not exclusively about your product or service. Rather, it provides information about general topics or problems and offers solutions to them - in other words, added value for the reader.
