Quarterly Here’s the thing: Even the most

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You can see each article’s organic traffic over time or compare date ranges to see if traffic is rising, plateauing or declining. Compare content Compare content period-over-period using Google Analytics. Watch for declines in metrics like CTR and impressions, as these can signal content that needs updating. GSC also allows you to review search queries for each article, which provides a clearer view of how well you’re meeting your audience’s needs.


GSC 2. Audit Top-Ranking Pagesl-written, fully optimized latvia cell phone number listpages, complete with visuals, graphs and impressive engagement metrics, can still succumb to content decay. Don’t wait until your content has flatlined to take action. Make it a habit to audit your key pages at least quarterly. Time-sensitive topics, such as regulations and policies, seasonal content, product information and news articles, will need more frequent updates.


3. Use AI-Powered Tools To Set Up Alerts on Performance Dips If budget allows, AI tools can monitor your content’s performance and alert you to drops in traffic, rankings or engagement. This saves time by automatically tracking content decay indicators so you can respond quickly when issues arise. 5 Ways To Fix Content Decay Before It Hurts Your SEO Once you know what’s causing the decay, use these steps to refresh blog content: 1.

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