Finding a competitor’s top performing landing pages on Semrush is easy. Just follow these steps:
Open your Location Tracking campaign
Switch to the Pages tab
Set the volume to "local" at the dbtodata top of the interface
Enter your competitor's domain in the blue field above the table
Sort by Estimated Traffic to see the pages on your site that get the most organic traffic from your target keywords.
Click the arrow next to the URL to inspect the page
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The page list in this report is a great source of information for learning how to create content that ranks in your niche .
Take a look at your competitors' top pages and analyze what they do well to acquire backlinks and answer questions people ask online.
How to compare traffic estimates for different locations and devices from a single dashboard
If you have visibility in more than one location, you can estimate how much traffic each area sends you based on your ranking and the search volume for each keyword.
Open your Location Tracking campaign with multi-location and devices.
Switch to the Devices & Places tab
Set the volume to "local" at the top of the interface.
Select Estimated Traffic above the line graph to compare which areas send the most search volume to a website. The numbers represent daily estimates of traffic from the target keywords.
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How to track locations on Google Maps
If you want to take an even closer look at your local listings versus your competition, set up the Listing Management tool with the following steps.
Go to Listing Management
Enter all your company information and upgrade your position to Premium.
Go to the Heatmap tab
Enter up to five keywords to search
Set the scan radius (how wide the map will be)
Choose the grid size (3x3, 5x5, 7x7)
Click "Scan Map" to view locations on each grid point.
Please note: The heat map setting is "semi-permanent" because it can only be updated by contacting our customer service, so make sure you set it for the exact area you want to monitor.
