There is currently a campaign in Belgium with Rabobank. They place a giant Dopper on a busy square. The message is: if you don't use disposable bottles, you save the environment and money. You can then put that money in your account. This way, it cuts both ways. People who open an account then have a chance to win a free bottle.
Of course, that generates turnover for Dopper. But the most important thing, according to founder Everaarts, is that they generate publicity. Attention for the plastic litter problem. The money that is earned with this is used to realize that goal: PET bottles out of the world.
I spoke to Merijn at the congress of the Association of Advertisers . There he told us what has been achieved in the past decade. The most important thing is awareness. The message was initially heard mainly by older people, as was evident from the biennial brand research. Only later did the young people join in.
“For us, it is especially important that people understand korea telegram data the mission and purpose. It is not necessarily the intention that everyone buys a series of trendy bottles in all the colours of the rainbow. That would defeat our purpose,” explains Merijn. “That is why we train store staff. From the Bijenkorf to gift shop chain WAAR. We prefer that they can explain Dopper’s mission well, rather than selling people an extra bottle.”
Dopper now works with 50 people from the office in Haarlem. They are all proud of what is being achieved. The purpose with which it started, remains intact. Dopper achieves the most in the Netherlands and Belgium. But there is also movement in Germany, as well as in the United States. That international ambition has been there for some time.
At Dopper, everyone is imbued with the goal. As a result, we are more doers than dreamers.
However, it is not easy to cover the entire world with the compact team. That is why the marketing and communication budget is mainly spent on events that attract attention and thus generate free publicity. The media costs are therefore minimal.
He proudly talks about the positive and playful actions that stand out and then happily go viral: “For example, at the Rio Olympics we did a project to clean up the beach. We made a 9-meter-long statue in the shape of a Madonna from the plastic that was found. That 'statue' went around the world virtually. That's how we realize our purpose.”
