E-commerce and Black Friday in Italy: data on the phenomenon

[ahbappy250]

An impressive figure, especially if we consider that the average shopping receipt for each person is equal to 372 euros – and the figure increases considerably for families with children and for men.

Another element to take into account is the fact that, during Black Friday, in recent years e-commerce has generated a volume of sales, sessions and transactions that is always higher than the previous year.

According to estimates by the B2c eCommerce hungary phone number list Observatory , in the days between the last Black Friday and Cyber ​​Monday, Italians spent about 2 billion euros online (+8% compared to the previous year). Those who focused most on marketing and promotional tools, in particular, saw their average daily turnover increase 5-fold.

These numbers clearly indicate that the purchasing trend during this period is constantly growing.

That's why even in 2025, you can't be caught with your hands in your pockets. Let's see in the next paragraphs some of the best marketing strategies for Black Friday that you can apply to your business .

By the way. Do you have an e-commerce? I have created a guide entirely dedicated to how to optimize an online store for Black Friday: How to prepare your e-commerce for Black Friday

[yadaysrdone]

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