. There was no customer attraction plan

[Tingli]

No one thought about how to get visitors to give up their information and convert them into leads. This is a classic mistake, but it can be solved by asking a simple question: How am I going to measure the return on this investment if I don't collect data from potential clients that the sales force can then contact, work with and close? Remember that positioning, engagement or awareness are not very attractive indicators for management when determining whether or not an investment was worthwhile.

6. There was no follow-up plan
Nobody thought about how to organize the data of visitors who asked for more c level or decision maker email list information and as a result, what is described in the following point happens.



7. There was no support plan
A few weeks after the event, the sales force tries to cultivate the interest of the leads who provided their contact information, but cannot work with this database because people no longer remember having provided their information. Timely follow-up is key to ensuring success .

8. Management is left wondering whether it was useful or not
Because objectives and success criteria were never defined. So the next proposal you make in this regard will be under the microscope of your boss, who will surely see all the flaws because he is not convinced that it is worth investing in your ideas .



If you realize, most of these risks can be avoided with a little questioning and planning.

The key to getting a return on investment in corporate events is to carry them out with a clear commercial and marketing objective . You can find the complete guide on this by downloading our latest ebook. But you can also wait for our next article in which we will talk about how to choose the events worth participating in.