the whole purpose of an audit is to provide the information you need to create an action plan for reputation improvement. Use the insights you’ve gained to set out concrete steps to elevate your brand reputation.
Create a list of recommendations, such as exploring db center whatsapp number new markets, revamping website content, or engaging influencers and brand advocates.
An improvement plan should also include a timescale and measurable targets, so that progress can be calculated and demonstrated.
Public Relations PR Plan template
Going back to our original objective, it may be that your audit showed your competitors have a much stronger reputation on Instagram than you do. They share fun Reels and do monthly Live Q&As, post interactive content, and reply to comments within minutes.
To compete with them, you might use the results of your audit to tweak your marketing strategy. New tactics might include:
Collaborating with two influencers each month with a goal of gaining 100 quality followers
Posting more consistently by sharing content 3 times a week on specific topics relevant to your audience’s interests
Assigning a team member to community manage the platform to guarantee message response times are under 30 minutes.