Additionally, ask your employees to talk about your company's products and services on their social media channels.
Double Down on Word of Mouth Marketing and Reviews The best america cell phone number list way to promote your business when your marketing budget is cut is through word of mouth marketing (WOM). Nielsen research has shown that 92% of consumers trust suggestions from friends and family more than advertising.
This affordable approach to creating “info noise” about your business can be implemented using: With a limited budget, your main concern should be getting the word out to interested customers. In addition to social media, SEO, and email marketing, another way to do this is through a public relations strategy.
Public Relations uses a range of tactics designed to position and maintain a positive relationship with your target audience. Public relations tactics can include everything from pitching a story to journalists to hosting an offline event for interested clients.
With 92% of consumers preferring media recommendations over traditional advertising, it's important to pay extra attention to public relations, especially when your marketing budget is cut.
And many PR tactics, such as sending press releases to media outlets, are 100% free!
Printing: hang up flyers, hand out business cards or send out direct mail to your target audience;
Social Media: Encourage customers and influencers to post about their experiences with your business;
Online Review Posts: 88% of people trust online reviews written by other consumers as much as they trust reviews from friends and family;
Influencer Marketing: Collaborate with local, regional and industry influencers on social media, video or blogs.
And word of mouth marketing has been proven to work! Researchers found that a 10 percent increase in online and offline word of mouth tactics resulted in an average increase in sales of 0.2 to 1.5 percent.
When you focus on combining word of mouth marketing with other available tactics, you won't have to worry about budget cuts. The buzz around your business will make up for the shortfall.
