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A Brief History of Marketing – When Did Marketing Originate, How Did It Develop and Where Has It Taken Us?
Mariusz Lodyga
Marketing Strategist
15 min
Where did the history of marketing begin? Peter Drucker, the management guru, once said that “A business has only one valid definition of purpose: to create a customer. That is why every business has two, and only two, basic functions: Marketing and Innovation.”

That is why in today's post I will present you with answers to the questions - where did marketing come from, how was it defined, what was the evolution of marketing and what areas are affected by it.

Table of contents of the article:
Who does marketing concern?
Who was the first marketer?
When did marketing begin to be seen as a separate field?
When did “market” become marketing?
Who first described marketing?
Does marketing have any founding fathers?
Julius Rosenwald,
Dale Carnegie,
Edward Bernays,
Alfred Politz,
Stanley Marcus,
Ernest Dichter,
David Ogilvy,
Lester Wunderman.
How do we define marketing today?
What is customer value?
What is the marketing mix?
What are popular marketing mix concepts?
What phases of marketing development can we identify?
Marketing 1.0,
Marketing 2.0,
Marketing 3.0,
Marketing 4.0,
Marketing 5.0.
Summary
History of Marketing – Who is concerned with marketing?

Marketing affects everyone who lives in civilization. Wherever there are people, society, there is also marketing.

Even if it is not directly named as marketers call it, it is present there.

We can say that marketing is like air – it fills every possible space mexico telegram data in which a person lives, although most of the time we do not think about it, we breathe it and live thanks to it. It is similar with marketing. Where there are people, there is a constant process of influencing someone's attitudes, beliefs and consumer, electoral and emotional decisions.

Sub-blog ABC of brand strategy 22 4 - A short history of marketing – when did marketing come into being, how did it develop and where has it led us?
The role of marketing is currently enormous, because in a way that is not always conscious, it shapes how we behave, what we aspire to, what decisions we make and what we pay for, e.g.: buying a property that we will pay for over 30 years, the style we wear, the furniture we use to furnish our apartment, the products we eat, the restaurants we visit, the holidays we go on. All decisions are largely the result of marketing.

For example: I once had the pleasure of conducting training for the Ministry of Development and its promotion department. My role was to present marketing trends that were beginning to emerge at the time.

Let me reassure you right away – my training did not concern how the government should manipulate taxpayers, but how it should talk about our membership in the European Union in order to convey a positive message about our presence in its structures.

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