What does a designer do?

[nurnobi40]

Despite having been present in civilization for a few centuries, the concept of “ design ” as we know it today is somewhat recent, which causes many misunderstandings in its interpretation and, consequently, the devaluation of the profession.

To better understand what makes a designer different, we have listed below 4 strategies used by our consultants in the field that make clear the importance of design in any project.

Open dialogue with the consumer

A designer's skills go far beyond mastering editing programs. In college, we are encouraged to have a thorough understanding of the public. Our projects always begin with a thorough study of lawyer database the context, where we can identify the pain points and needs of our customers. Thus, when we work on communication, we can create an identification between the product and the public that will make your brand stand out among the wide variety available on the market.

Communication of values

Another essential part of the design process is the conceptual stage. In this stage, we study the project and use methodologies to read and define the essence of the brand. Then, we use our technical skills to communicate the concepts through words, colors, visual elements and sensations. This way, the public can quickly identify your uniqueness, since your communication has been strategically designed.

Repertoire of ideas

Contrary to popular belief, creativity is not an innate talent. A lot of study and research is required to come up with innovative ideas. That is why the designers at Empresa Júnior are in constant contact with cultural references and trends, whether through their teachers, the exchange of references and opinions between partners in the area, or through contact with the market. Therefore, when you hire a professional, you are not only paying for their labor, but also for all the experience they have acquired that will help them come up with transformative ideas.

Critical analysis of trends

Having references isn’t everything; you need to know how to use them to your advantage. Trends can be fleeting, so we seek to identify innovations that are long-lasting. Understanding the client’s purpose, the message they want to convey, and their target audience are some of the ways to adapt certain trends and references to the desired scenario, while maintaining originality. Therefore, looking for “design trends” is not one of the best paths to follow.

[yadaysrdone]

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