Discounts and promotions

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Coupons for the first purchase or for the most loyal customers , coupons to be used with a minimum price, coupons "buy two pay one" on certain products already in stock, coupons linked to particular seasons. By combining all these strategies, the final result will be an increase in sales and the number of satisfied customers .

Even more sophisticated strategies can be hypothesized, for example personalized for the individual user or linked to games/activities to be done on the website to "unlock discount codes".

Social media to promote your ecommerce at its best
You can't talk about ecommerce advertising without dedicating at least a paragraph to the opportunities offered by social media . According to the latest studies, people spend an average of 2 hours on social russia phone number list media per day. It is clear that this figure will be even higher for younger generations, but even if your target is not Millennials or Generation Z, you cannot ignore the potential of Facebook, Instagram, TikTok or other social media in promoting your ecommerce.

We can identify three main activities to be carried out:

Social proof – Use social media to publicize your brand identity and communicate informally with your customers;
Facebook/Instagram Ads – There are now many companies that decide to invest in advertising on social networks. Main advantages? Extreme profiling , the possibility of monitoring results in real time and low costs, strictly linked to the clicks or leads generated. Some e-commerce marketing tools allow you to set up this type of campaign directly internally, such as the Facebook Ads Creator by GetResponse .

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