Who is your brand directing its texts to?

[nusaiba124]

If you want to have a good, long-term relationship with them that will result in sales, your brand copywriting must be based on knowledge:


How does the recipient think and feel?
What needs does he have?
What kind of lifestyle does he lead?
How does your audience consume content?
In what channels and formats do viewers like to consume content?

What advice does this give you?
The consumer is not an “idiot” who can be pushed a indonesia telegram data product they don’t need. They need to be approached with understanding, empathy, building a message in a way that is not just another flashy creation, but well-tailored information that answers the question: what is your product and who is it for.

So before you start writing your texts in the heat of the moment, first do your homework and do some marketing research , develop a brand strategy and a brand communication strategy .

Why is that?

Because writing without discovering the essence of the needs of the recipient of communication is a Sisyphean effort. Without it, you will not know the driving force that makes the consumer make or not make a decision.

[yadaysrdone]

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