Technical and content aspects of SEO

[armdrejoan]

The search engine algorithm affects the order of rankings, and every time the algorithm is updated, there will be special projects targeted. For example, the " Medic Update " algorithm usa phone number list released by Google in 2018 once again affected many industries and companies, especially the medical and health industries, and people's "major life decision advice pages" will be greatly impacted. Understanding the evolution of algorithms and adjusting website content can prevent your website ranking from suffering a serious decline or fluctuation due to algorithm changes. It may even help you gain a more advantageous position in ranking fluctuations due to moderate adjustments.


SEO is mainly divided into two levels: Technical and Content . The main purpose of Technical SEO is to let " Google understand your website", such as 301/302 redirection, SSL certificate settings, sitemap . In addition, Google pays more and more attention to user experience, that is, the speed of the website. They have proposed three major indicators for website speed, LCP , FIP and CLS . The optimization of these indicators also falls within the scope of Technical SEO , such as image compression, delayed loading of JS/CSS, etc.


At the content level ( Content SEO ) it means that SEO with useful content can bring in a steady stream of natural traffic to the website. This part cannot be solved by code alone, but requires a careful plan by the Digital Marketer or Copywriter , including incorporating the spirit of the brand into the content writing, setting the brand's target group, and which keywords to capture.

[yadaysrdone]

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