Sensory marketing: what it is, characteristics and examples

[mouakter14]

In recent times, marketing techniques and types have been highlighted everywhere, and one of those that resonates quite strongly is the one related to sensory marketing .

What is sensory marketing?
Sensory marketing can be defined as all the emotional and behavioral actions that are favorable to the purchase of a product or service.

Thus, sensory marketing generates an emotion and a positive experience associated with the brand.

As you know perfectly well, the human being has 5 senses:

Sight: allows us to visually assimilate everything around us.

Hearing: Sounds reach us through our ears.

Smell: detects odors.

Taste: Capture the flavor and texture of food

Touch: allows us to come into contact with external objects through the skin and body.

The five known senses owe their definition to the Greek philosopher Aristotle.

Simply put, Aristotle defines sense as the ability to detect france whatsapp number data information about our world.

Companies quickly understood that basing their sales on the five human senses could be a key to success and this gave rise to what we now know as sensory marketing .


This type of marketing engages the consumer in a positive approach and establishes a connection with the brand through a unique sensory experience.

It focuses on the user's experience: their past, their emotions, their experiences or their imagination, for example.

There are many examples of marketing based on the five senses:

The smell that comes from a perfume or cosmetics store (Lush, for example).
The color of a shoe brand, like Louboutin for example.
An advertising message with a special font.
When we talk about sensory marketing and the five senses, we often tend to think of physical examples.

[yadaysrdone]

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