Unlocking Customer Value: The Complete Guide to RFM Segmentation in Ecommerce

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If your digital commerce store aims to provide customers with the ability to self-serve, your website needs to provide them with all the content and information tools they need to do so.

Easier and simplified customer journeys, with more algeria phone number data payment options and more ways to imagine the product in the physical space.

These can include more detailed product descriptions, website categorization, or using guided selling tools to eliminate doubts about the right product.

Where inventory or delivery speed was sometimes more important than experience in 2020 and 2021 – the online experience is more important in the future.

Consumers are less likely to accept a poor experience in exchange for convenience than they were before. They expect digital commerce to have caught up.

This extends to mobile – where the majority of retail purchases are expected to take place this year. Social media shopping is on the rise, with a huge proportion of shoppers turning to this channel for online shopping inspiration.

Direct-to-consumer strategies continue to make waves
Led by the likes of Nike and Adidas, sporting goods brands have long served as an example of the benefits of online direct-to-consumer (DTC) strategies.

According to McKinsey , the rapid acceleration of DTC sports sales through the end of 2021 is expected to condense six years of progress into just two years.

“Brands already know how to deliver specialized in-store experiences, but the shift to e-commerce means they now need to replicate this online.

Going DTC gives brands the opportunity to present themselves exactly how they want to be presented and cultivate a unique user experience.

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