Conduct keyword research for your main topic

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Next, you will need to research keywords for your topic. Before you start researching and writing your topics, you need to make sure that you are on the right track. This is an essential step to avoid wasting your time and to ensure that you will reap the benefits of the quality content that you will create.

You also need to determine what topics your competitors are covering and what makes their content successful. Using our Keyword Opportunities tool , you can analyze and identify keywords that your competitors are not successful with. You’ll also find these additional insights:

“Missing” keywords, where you don’t rank while your competitors do.
“Weak” keywords, for which you rank lower than your competitors
“Strong” keywords, for which you rank higher than your competitors
Use all of this information to determine where you can score quick australia telegram data wins through topic clusters, but also to understand where getting good rankings will be more of a marathon than a sprint.

Semrush Keyword Possibilities
Step 3: Sketch the structure of the pillar and cluster pages for the main topic.
In addition to keyword research, you will need to define the pillar and cluster pages. The first thing to consider is your pillar page, as the cluster pages will point to it. When defining the outline of the pillar page, you should try to cover a wide range of topics while leaving room for in-depth subtopics.

Topic cluster pillar page
Cluster pages should go deeper and cover the nitty-gritty of the topic. When outlining these subpages, make sure to develop relevant topics that can link back to the pillar page.

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