When we visit a website, we are used to seeing exactly the same thing displayed to everyone, but it is possible to have two people visit the same website at the same time and have the asia cell phone number list content displayed to them be different . That is contextual marketing . We are talking about a personalized web experience, which establishes a real-time relationship between the content displayed and the user's context, based on the data available about the visitor in the database or on their basic browsing information (country, access device, preferred language, etc.).
Smart Content Example
The options are huge, but let's look at a concrete example . Consider a company that operates in Spain and Latin America, which plans to organize a presentation event in Madrid. This is an event focused solely on its Spanish audience and the idea is that people from that country who visit its website will first see a header image announcing the event, with a link to a landing page explaining more details and where they can register. At the same time, this brand would like visitors from all other countries to see the website exactly as before, so that no reference to the presentation appears.
