Is this what I’m doing bringing value to users/prospects?
Is this what I’m doing driving positive outcomes for my business?
Where to double down and what to deprioritize?
Are there any components we can improve?
All we have to do is measure the right KPIs for our business and interpret them correctly.
Yet, tracking results can sometimes become a bit messy and time-consuming. Multiple dashboards, different tools, too many KPIs, and lack of focus leading to making wrong decisions.
Here’s how you can avoid these frustrating headaches with a simple integration between Droyd and lemlist.
Keep an eye on main KPIs in Slack
Let’s imagine the following scenario.
Sales team in lemlist is running 5 different outbound campaigns this month. They’ve targeted the right prospects, segmented the list in buckets and everything is ready to go.
To get that conversion rate to go up, prospects need to complete the following actions.
Open an email –> Reply to an email –> Demo / free trial –> Paid user
Each of the stages can be tracked with the right KPI.
Open rate –> Reply rate –> Booked meetings / sign-ups –> MRR
However your funnel and metrics look like, it’s important to keep them in a good check and simplify the reporting. In other words, receive reports fast so that you can focus on closing and analyzing the numbers.
To accomplish that, our sales team can decide to keep an eye on the argentina phone number list number of replies and MRR boost, and then measure them against our monthly targets.
And they can receive notifications like this in their Slack channel…
droyd and lemlist
If the replies or MRR are not close to the target, they can add links to these Slack notifications that will take them to a more in-depth report to identify the problem.
Of course, thanks to this integration, you can modify the report and track any KPIS you want.
The objective is to have automated pings on daily or weekly basis with the most important KPIs to assess whether your team is on the right track or not.
If you that isn’t the case, you open more comprehensive reports to analyze what’s causing it.
But there’s no time waste, as a lot of things are automated in this process and all the links you need are there to take you from Slack to a more detailed report.
Why automate KPI reports in Slack?
Without transparency on business progress and goals, your team is lost. There are several reasons why you should automate your reporting, because it will help:
Build a metrics driven culture – align everyone on goals and make sure everyone has a transparent view of progress
Share data across the departments – the team doesn’t have access to reporting in each and every tool. Easily bring information across teammates, whether in office or distributed
Motivate the team – as metrics get flowing in Slack, teammates can share accolades and add emojis to celebrate progress
Trigger discussions – looking at dashboards during a meeting is boring. Stay updated on performance in your feed, then use meeting times to deep dive and get to the bottom of what matters
Save time on repetitive tasks – whether you are reviewing your own campaigns as an individual contributor, or checking the team’s progress as a manager
