Tips to get the most out of SMS marketing
SMS marketing is a strategy that bases its promotion on so-called text messages. It is characterized by being a set of actions carried out on users who have previously given their consent. The messages vietnam business email list sent are only delivered to those consumers who have expressed their desire to receive advertising through their telephone numbers.
To apply a good SMS marketing strategy you must take into account the following considerations:
Useful messages : users are annoyed by text messages that don't provide anything. Create powerful and useful messages, written in capital letters, to attract your subscribers' attention. Discount coupons, information about upcoming events or special promotions, among others.
Short messages : a short and direct message is better than a long and boring one. Use embedded links to expand the information.
The power of contests : create SMS giveaways to encourage users to interact with the brand.
Frequency : Choosing the timing and frequency of your SMS marketing campaign is essential. Try not to be tiresome and study the time of day when a purchase action is most likely to occur.
Finally, for an SMS marketing campaign to work, you need to first establish your objectives, as well as the target audience you will be targeting. Analyze your results and make changes if necessary. Choose the right SMS software and trust in the advantages of using text messages as a complementary strategy to other campaigns.
